A new lease of life for Sora: OpenAI plans to revive the AI video generator for use in Hollywood
Kateryna Levytska
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13 October, 18:58
OpenAI is in talks with a start-up that develops AI <a href="https://aikporia.kporia.com/8-ai-seo-tools-we-absolutely-love-using-in-2026/” title=”8 AI SEO Tools We Absolutely Love Using in 2026″>tools for filmmakers, with a view to transferring its Sora technology to the company. Asreported byThe Information, if the deal goes ahead, the company will receive a stake in the new business and may recoup some of the investment made in the video generator.
The start-up, whose name has not yet been disclosed, was founded by Hollywood producer Jeffrey Katzenberg, former head of Sora’s research division Billy Pibbles, and former Dropbox CFO Sujit Jaswal.
The publication, citing ao modify Sora and use it as a basis for creating software or services to sell to film studios. The scope of access to the technology has not yet been finalized; in particular, it is unclear whether OpenAI will hand over the weights – the parameters that determine how the neural network operates
OpenAI announced in March 2026 that it would phase out Sora and its services, and it also canceled a $1 billion investment agreement with Disney. The video generator required significant expenditure and ree models, and business products to compete with Google and Anthropic
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