Google Search Chatter, PHP Exploit, AI SEO Worthwhile, Google Local, Google Ads, ChatGPT Ads & More

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Search News Buzz Video Recap: Google Search Chatter, PHP Exploit, AI SEO Worthwhile, Google Local, Google Ads, ChatGPT Ads & More

Oct 23, 2026 – 8:01 am0
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by Barry Schwartz

Barry Schwartz
/ Executive Editor

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on Twitter at @rustybrick or on LinkedIn and read his full bio over here.

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This week, yes, we saw even more Google search ranking volatility chatter but still no official core update. Google shared how to handle Google Search if you need to take down your site for the PHP exploit fix. There are three new studies on AI Search and it makes you ask if there is any ROI for doing GEO or AI SEO. Google updated its help document on controlling Google crawls. Google also posted a video on robots.txt rules. Google AI Overviews citation cards are testing AI-generated summaries. Google Search is testing a new layout for the local knowledge panel. Google moved the Google Posts higher up in the local panel too. Google Business Profiles is testing verification via government ID. Google has a delay on review appeals, again. Google is rolling out a new Google Business Home. Google Ads has three updates for lifecycle goals. Google Ads now shows ads in Personal Intelligence. Google Ads is rolling out the new translation tool. Google Ads has a save and test asset group A/B toggle. Google Ads expanded financial services verification to the US and Canada. Google Ads is no longer showing featured professionals in LSAs. Google Ads is testing scrolling marquee text on sponsored results. ChatGPT ads has new ad formats, updated conversion page, performance emails and is auto-enabling creative enhancements. Plus, I released a new AI tool for Is iThat was the search news this week at the Search Engine Roundtable.

SPONSOR: This week’s video recap is sponsored by Duda, the Professional Website Builder You Can Call Your Own.

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• 0:00 – Introduction
• 0:56 – Google Search Ranking Volatility & Chatter Heats Up October 20 & 21
• 1:42 – Google On Taking Sites Down When Fixing The Emergency PHP Exploit – PHP2Shell
• 3:00 – 3 New Studies Suggest AI Visibility & Search Not Worth Investing In
• 4:07 – Google Updates Control What You Share With Google Search With Existing Options
• 4:31 – Google On robots.txt Rules For AI Crawlers, Emojis, International URLs & More
• 4:54 – Google AI Overview Citation Cards With AI-Generated Summary Snippets
• 5:07 – Google Search Tests Layout Change For Local Knowledge Panel
• 5:27 – Google Moves Google Posts Higher Up On Local Panel
• 5:36 – Google Business Profiles Verification With Government ID
• 6:04 – Google Business Profiles Review Appeals Are Delayed Again
• 6:34 – Google Business Profiles Tests New Advanced Performance Reports
• 7:10 – Google Business Home – New Google Business Profiles Home
• 7:42 – Google Ads Customer Lifecycle Goals: Value Mode, Retention Goals & Percentage Multipliers
• 8:03 – Google Ads Now In AI Mode With Personal Intelligence
• 8:24 – Google Ads New Translation Tool
• 8:43 – Google Ads New: Save & Test Asset Group Changes
• 8:56 – Google Ads Expands Financial Services Verification To US & Canada
• 9:14 – Google Ads To No Longer Show Featured Professionals, Headshots Are Optional
• 9:26 – Google Ads Tests Scrolling Marquee Style For Ratings/Reviews & Underlines
• 9:40 – ChatGPT Ads New Ad Formats, Updated Conversion Page, Performance Emails…
• 10:11 – OpenAI Auto Enabling Creative Enhancements In ChatGPT Ads
• 10:21 – Is It New? AI Scan Tool
• 10:44 – Conclusion

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