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In this guide, I’ll show you the exact strategy we’re using right now to maximize visibility for keywords like “SEO best practices”:

Google announced new agentic capabilities coming to Search — including information agents that monitor the web on a user’s behalf and Universal Cart that aggregates products from multiple retailers and services in one place. 

Home / Search Video Recaps / Search News Buzz Video Recap: Google Search Chatter, PHP Exploit, AI SEO Worthwhile, Google Local, Google Ads, ChatGPT Ads & More

OpenAI this week announced deeper integration between ChatGPT and Google Chrome, including the ability to hand control over your tabs to the AI assistant.

Google Deepmind has unveiled its next-generation AI tools, Veo 2 and Imagen 3, along with a playful new experiment, Whisk, aimed at remixing visuals in creative ways.

Our analysts track developments that are reshaping organic visibility and AI discovery. Brands building search programs can partner with vetted SEO agencies for strategic implementation.

Google’s John Mueller recently discussed how Google processes PDFs for ranking purposes, how it indexes them for use in AI Mode and regular search, and why it is able to use links in PDFs the same as it does for regular HTML web pages.

SEO best practices are repeatable methods that help search engines and AI systems access, understand, trust, and surface your content. 

Google announced Gemini 3.8 Live with a new Live Avatar feature, which gives users a better visual and interactive experience for AI conversations. Precisely, it gives Gemini a digital face that can see, listen, and speak during conversations. The avatar can respond in real time, use facial expressions, and match its lip movements to sync…

Google recently published a research paper about training an LLM to replace current back-end ranking architectures for search. The researchers propose using Autoregressive Ranking as a replacement for the current two-stage ranking systems.