Browsing: Social Media

Competitor analysis used to eat up half of Monday morning. You’d open a dozen tabs, export CSVs, take screenshots, and build a spreadsheet that was out of date by Wednesday. When you connect Metricool to Claude, you can run competitor analysis on live account data, including the competitors you already track, and get answers in…

On visual platforms like Instagram, where the right timing and polished visuals are everything, social media teams rely heavily on generative visual tools. In Metricool’s 2026 AI in Social Media Study, we surveyed over 700 social media professionals to reveal which platforms actively drive day-to-day marketing operations. Below is a detailed comparison of the top…

Social media never slows down. One Minute you’re planning content, the next you’re chasing trends, answering comments, checking analytics, and wondering how it’s already Thursday. That’s why AI in social media has become such a powerful tool for marketers. In our2026 AI Report, we found that 95% of social media pros use AI in their…

Instagram is tightening the rules for accounts built around AI-generated people. The platform is renaming its existing “AI creator” label to “AI-generated profile” and may remove undisclosed AI personas from recommendation surfaces, reducing their ability to reach people who do not already follow them.

For years, social media managers have been the bridge between creative ideas and technical execution, spending hours manually moving text from a document into a scheduling tool, or checking spreadsheets to figure out which post actually performed well. In 2026, that friction is disappearing.