Browsing: Social Media

Be it a customer, a third-party reviewer, or the general public, when someone mentions your brand on social media, you need to know about it. Is the conversation around your brand positive? Is a negative review going viral? Maybe your brand is a part of a new TikTok trend.

You’re staring at a blank caption box, a Friday deadline, and two AI subscriptions on your credit card. Most social media teams open one or the other on reflex, but the two aren’t interchangeable. Each has its own strengths and blind spots, and each fits a different part of a real social media workflow.

Marketing platform Noise aims to connect brands with content creators at a much lower cost than hiring traditional influencers or running standard ad campaigns. 

I found out about Meta’s Muse Image while scrolling on my Instagram account. A local journalist I follow was discussing the feature, explaining to her followers step by step how to opt out through their settings. I immediately went to my own settings, only to realize that because my account is private, the new feature…

Scroll through any marketing feed and the message is the same: start using every AI tool now, or someone who did will take your job. That’s a lot of pressure for something most social media managers have already worked out on their own.

Federal agencies can sign contracts for Microsoft’s new AI government tier starting October 1, but key features may not arrive until later. Whether that gap kills the deal before it starts reveals something uncomfortable about how Microsoft is betting on…

Today, we’re introducing Meta One: a new subscription service that brings more value to the apps and experiences billions of people already use — with plans for individuals, creators, and businesses. 

ChatGPT has become a fixture in most social media workflows. Metricool’s 2026 AI Report, which surveyed more than 700 social media professionals, found that almost everyone now uses AI at work: 95% in total, and three in four every single day, with ChatGPT the tool they open first. For social media managers, creators, and small…

Apple is trying to get consumers to accept, and even welcome, a new reality: Your tech is always listening.

‘For 24 hours, I decided to manually turn off my algorithm reforms might change my feed,’ Caitlin Cassidy writes. Illustration: Guardian design‘For 24 hours, I decided to manually turn off my algorithm reforms might change my feed,’ Caitlin Cassidy writes. Illustration: Guardian design