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OpenAI is again experimenting with how its conversational AI assistant, ChatGPT, can help users as they shop online. On Thursday, the company announced the global launch of two new shopping features, including a way to virtually try on clothing and accessories and a new favoriting function that can help users save products they like for…

Open LinkedIn on any given day, and you’ll find someone declaring that traditional search is dead, a graph showing how AI-generated content isn’t ranking anymore, and another person saying that SEO teams are obsolete.