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SEO is no longer just about ranking in Google. It also means showing up in AI-driven search surfaces like Google’s AI Overviews and ChatGPT.
At the beginning of the year, not long after the release of OpenAI’s Sora 2 and its almost immediate backlash, the creator economy at largeloudly denounced generative AI content in favor of authenticity. YouTube nuked AI slop accounts, Instagram CEO Adam Mosseri released a lengthy memo about improving ranking for originality, and brands were looking…
ORLANDO, Fla. – The call sounded real. The story sounded real. Even the person who eventually showed up at the front door to collect the money was real.
Instagram’s new AI assistant in Edits analyzes creator metrics and trends to deliver personalized insights, positioning Meta’s analytics-first approach against YouTube’s editing-focused tool.
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This illustration shows people chatting with a robot, symbolizing the use of AI chatbots. hide caption
SEO best practices are repeatable methods that help search engines and AI systems access, understand, trust, and surface your content.
Facing new competition in the audiobook market from Spotify, Audible is turning to AI and other technology to enhance the listening experience. On Thursday, the Amazon-owned company introduced three new features that will allow listeners to explore a book’s characters, engage in interactive stories, and view additional imagery and bonus information about landmarks or places…
September 27, 2026 — IFA has long been a useful window into where consumer electronics is heading. This year, one trend stood out: AI is moving beyond software on phones and PCs and into more tangible personal devices. More companies are now asking the same question: if AI is to become a real personal assistant,…