Browsing: Tracking

The number of ChatGPT-attributed sessions in Google Analytics 4 fell by 22% to 57%, for sites tracked by Graphite with meaningful traffic in the AI Assistant channel, starting Oct. 9, stated Graphite CEO Ethan Smith in his LinkedIn post. Smith estimates this represents an approximate 45% fall from the previous baseline. LLM Pulse reported that,…

As Google makes AI Mode an increasingly central part of the search experience, it’s important that brands and website owners keep up. This means understanding how your audience is using AI Mode, what they’re searching for, and how your website is mentioned or cited in the AI results.