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SEO tool maker Ahrefs said Thursday that it’s “cleaning up any past results that may have been affected” by what it calls the “poisoning” of search results by Google, in which suspected SERP data providers are shown different results. Its post doesn’t say which dates, reports or metrics the cleanup covers.

Ranking AI SEO tools against each other wastes an afternoon. The category is a junk drawer: a content grader, an autonomous writer, and an answer-tracker all wear the same badge, yet most “top 10” posts line them up as if they compete. They don’t. A tool that grades your draft against the SERP isn’t chasing…