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Google AI Overviews appeared for 88% of the commercial keywords tracked in a new Semrush study, covering searches for reviews, comparisons and other purchase research. Published on October 21, the findings concern a fixed US desktop sample rather than all Google searches. For affiliate publishers, they raise questions about how readers encounter product advice before…

Manufacturing SEO has helped industrial brands rank on Google and reach their customers for years. Now, AI answers are recommending brands and changing the way these companies get found from the internet.