Browsing: Semrush

Google AI Overviews appeared for 88% of the commercial keywords tracked in a new Semrush study, covering searches for reviews, comparisons and other purchase research. Published on October 21, the findings concern a fixed US desktop sample rather than all Google searches. For affiliate publishers, they raise questions about how readers encounter product advice before…

When your brand is missing from AI answers, look at the pages those answers cite.

New joint report reveals how AI, social media and search are reshaping the path to purchase