Browsing: Overviews

Google AI Overviews appeared for 88% of the commercial keywords tracked in a new Semrush study, covering searches for reviews, comparisons and other purchase research. Published on October 21, the findings concern a fixed US desktop sample rather than all Google searches. For affiliate publishers, they raise questions about how readers encounter product advice before…

Since their launch in May 2024, AI Overviews have continued to have a dramatic impact on search traffic.

Why it matters. AI Overviews have created what Ryan calls the SEO “crocodile effect,” where publishers gain impressions but lose clicks. Shopping ads appear to be experiencing the opposite: fewer impressions, but higher CTRs.