Browsing: Mode

As Google makes AI Mode an increasingly central part of the search experience, it’s important that brands and website owners keep up. This means understanding how your audience is using AI Mode, what they’re searching for, and how your website is mentioned or cited in the AI results.

Search is going through one of the biggest transformations since the rise of mobile search. Google is increasingly moving beyond the traditional model of displaying a list of blue links and is introducing AI-powered experiences that can understand complex questions, generate detailed answers and guide users through follow-up searches. At the centre of this transformation…