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This is how most of the professional video editor spend their time on projects: analyzing the entire footage, spending half the time trimming silent pauses and synching multi-cam angles. Sometimes these things can suck the joy out of the creative process and storytelling. This is why video editors were one of the first ones to…
TikTok used its Creators Summit in Los Angeles on Thursday, September 24, to walk brands and agencies through the tools it has built into TikTok One, the company’s hub for creator partnerships. Each tool helps a brand find a creator whose audience matches its customers. “Followers are the starting point, but fit is the strategy,”…
Social media never slows down. One Minute you’re planning content, the next you’re chasing trends, answering comments, checking analytics, and wondering how it’s already Thursday. That’s why AI in social media has become such a powerful tool for marketers. In our2026 AI Report, we found that 95% of social media pros use AI in their…
