Browsing: data

Welcome to the Pulse: This week, we’re looking at how much you can rely on your rankings and ChatGPT referral numbers, how Google and Bing display links and citations in AI search, and what Google is hiring for in Discover.

Open LinkedIn on any given day, and you’ll find someone declaring that traditional search is dead, a graph showing how AI-generated content isn’t ranking anymore, and another person saying that SEO teams are obsolete.

A randomized 2026 field experiment logging the real searches of 1,065 US users found that Google AI Overviews cut organic clicks to external sites by 38%, and pushed zero-click searches from 54% to 72% on queries where an AI Overview appeared (ISB/Carnegie Mellon, reported by Search Engine Journal). When the SERP leaks that many clicks,…

Manufacturing SEO has helped industrial brands rank on Google and reach their customers for years. Now, AI answers are recommending brands and changing the way these companies get found from the internet.